U.S. ski resorts reported 61.5 million skier visits during the 2024–25 season, marking the second-highest total on record, according to preliminary data from the National Ski Areas Association (NSAA). This performance underscores the resilience and growth of the ski industry, even as it navigates challenges such as climate variability and evolving consumer preferences.
Record-Breaking Performance
The 2024–25 season’s 61.5 million skier visits represent a nearly 2% increase over the previous season, which had 60.4 million visits. The only season with higher visitation was 2022–23, which saw 65.4 million visits. Notably, the 2024–25 season achieved this strong performance despite below-average snowfall in many regions, highlighting the effectiveness of snowmaking technologies and the industry’s ability to adapt to changing conditions.
Regional Highlights
-
Rocky Mountain Region: This region reported approximately 26.4 million skier visits, making it the third-busiest season on record for the area. The Rocky Mountains continue to be a key destination for winter sports enthusiasts, contributing significantly to the national total.
-
Utah: Utah’s 15 ski resorts recorded 6.75 million skier visits, marking the second-best season in the state’s history.Known for its “Greatest Snow on Earth,” Utah continues to attract skiers and snowboarders with its exceptional snow conditions and diverse terrain.
-
Colorado: Colorado’s ski areas projected 14 million skier visits for the 2023–24 season, making it the second-highest total on record for the state. Despite a slow start due to warm and dry conditions, the season concluded with a notably snowy extended period that extended deep into spring.
Season Passes and Consumer Trends
Season pass holders accounted for approximately 50% of all skier visits during the 2024–25 season, while standard day lift ticket holders made up about 32%. This shift towards season passes reflects a broader trend in the industry, where multi-resort pass programs like Vail’s Epic Pass and Alterra’s Ikon Pass have become increasingly popular. These programs offer skiers and snowboarders access to multiple resorts, providing greater flexibility and value.
Investment in Infrastructure
The ski industry continues to invest heavily in infrastructure to enhance the guest experience and maintain competitiveness. In 2024–25, U.S. ski areas invested over $500 million, including plans for 71 new or upgraded lifts. This investment underscores the industry’s commitment to improving facilities and services, ensuring that ski resorts remain attractive destinations for winter sports enthusiasts.
Environmental Considerations
While the 2024–25 season demonstrated robust performance, the ski industry faces ongoing challenges related to climate change. Studies indicate that from 2000 to 2019, ski areas lost more than $5 billion due to fewer visits and higher snowmaking costs. Looking ahead, projections suggest that ski seasons may shorten by up to 62 days by the 2050s under high-emissions scenarios, potentially leading to annual losses ranging from $657 million to $1.35 billion.
Looking Forward
The 2024–25 ski season’s strong performance suggests that the industry is adapting effectively to changing conditions and consumer preferences. With continued investment in infrastructure and a focus on sustainability, U.S. ski resorts are well-positioned to maintain their status as premier destinations for winter sports enthusiasts. As the industry moves forward, balancing growth with environmental stewardship will be crucial to ensuring the long-term health and vitality of ski resorts across the country.
Leave a Reply